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Finalists announced for the Governor’s Business Plan Contest

Twenty-four entries representing sectors as broad as software, agriculture, water technology, medical devices and innovations in manufacturing are competing in the finalist round of the 12th annual Wisconsin Governor’s Business Plan Contest.

The contestants have survived two rounds of judging in the contest organized through the Wisconsin Technology Council and its programs. A lead sponsor is the Wisconsin Economic Development Corp.

“This is an exciting range of finalists that are emblematic of Wisconsin’s vibrant entrepreneurial ecosystem,” said Toni Sikes, Tech Council chairwoman. “Few contests can blend together industries as varied as life sciences, gaming and hunting.”

One top entry from UW-Madison’s G. Steven Burrill Business Plan Contest will join these 24 plans in the Phase 3 judging round in early May.

Software and business service plans include systems and applications for personal finance; photo organization and management; step-by-step Medicare guidance; continuing medical education courses; reducing readmission rates and improving health outcomes; conference and event management; assisting collegiate athletes in finding post-graduation employment; and flight training management for small business flight schools and facilities.

Entries focused on sports and recreation innovations include a unique hunting platform stand; a service connecting hunters and landowners to facilitate hunting land lease transactions; and a digital adaptation of an award-winning card game.

Manufacturing ideas include technology for recovering phosphorus from wastewater; self-lubricating aluminum composite components; a wireless electrical weapon; digital tools for shop-floor management; industrial reactors that employ cold-plasma technology for water and wastewater treatment; and technically designed underwear for under yoga pants and leggings.

Health-related plans include a clinical therapeutic device to help stroke patients retrain the fundamentals of balance required for walking; a point-of-care test for early detection of heart attack; a naturally occurring biopesticide platform; therapeutic and diagnostic solutions for gastrointestinal disorders; a medical imaging and lighting system enabling fluorescence image-guided surgery of cancerous lesions and other diseased tissues; a diagnostics assay that allows for rapid analysis of multiple myeloma patients’ own tumor cells response to different chemotherapy regimens; and a device that monitors fertility and pregnancy based on salivary hormones.

The contest began in late January with 238 entries. To be eligible for the contest, participants cannot have raised more than $25,000 in private equity by the start of the contest.

Finalists will submit 15- to 20-page business plans for review by a panel of more than 85 judges. Each plan describes the core product or service, defines the customer base, estimates the size of the market, identifies competition, list members of the management team and provides key financial data. Finalists are also encouraged to provide feedback from a potential or current customer.

The “Diligent Dozen,” or top 12 business plans announced in late May, will present in front of a panel of judges and conference attendees at the Wisconsin Entrepreneurs’ Conference on June 2 at the Alliant Energy Center in Madison. Category winners, as well as the 2015 Grand Prize Winner, will be announced during the BPC Awards Luncheon on June 3. More information on the conference will be available in the coming weeks.

Sponsors are contributing cash, office space, legal assistance, accounting, information technology consulting, marketing and more. About $2 million in cash and in-kind prizes have been awarded since the inception of the contest in 2004.

Sponsors of the 2015 contest thus far include: 100state; Aberdean Consulting; American Family Insurance; AT&T; Exact Sciences; Kollath & Associates; Madison Gas & Electric; Marshfield Clinic Applied Sciences; Michael Best & Friedrich; Mortenson Construction; Nordic; Quarles & Brady; Reinhart Boerner Van Deuren; SCORE Wisconsin; State of Wisconsin Investment Board; Tweedee Productions; University Research Park; UW-Madison Office of Corporate Relations; Wisconsin Economic Development Corp; and Wisconsin Technical College System.

Submission Name First Name Last Name City
Pixologie Mollie Bartelt Milwaukee
bluDiagnostics Fertility Finder Katie Brenner Madison
CountAbout Joseph Carpenter Madison
65 Incorporated Melinda Caughill Mequon
The RiverHouse Group Stacey Dickert Milwaukee
Hunt Butler Derric Francis Rio
Sky Ship Studios Eric Francksen Stoughton
AltusMedical Group Inc Daniel Guerra Jr. Madison
Pointcare Genomics Tonny Johnson Madison
Intelligent Composites Chris Jordan Okauchee
Athlos 360 George Koonce Fond du Lac
E – Flight Training Records LLC Amy Labus-Olson Holmen
ConfPlus Inc. Cathy Liu Madison
Élevé Technical Innerwear Amy Miller Verona
Lynx Biosciences LLC Chorom Pak Madison
Pellucid Water Mark Raabe Milwaukee
LS Optimal Inc. Leyuan Shi Madison
Harvey Allen Outdoors Inc. Charlie Slater Grantsburg
Forsythe & Storms Technologies LLC Christopher Storms Oak Creek
Nutrient Recovery and Upcycling LLC Menachem Tabanpour Madison
OnLume Adam Uselmann Madison
AmebaGone Inc. Cheryl Vickroy Madison
FloraSeq Steven Visuri Waukesha
KIINCE Patrick Walters Madison
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