D2P Innovation to Market

Discovery to Product creates new program to grow entrepreneurship at UW–Madison

Discovery to Product, which supports and mentors faculty, staff and student innovators and entrepreneurs on campus, is offering a new program called Innovation to Market. The fall I2M program builds on the success of D2P’s Igniter program cohorts that helped start 19 companies over the past three years.

“The goals of D2P, located within the Office of the Vice Chancellor for Research and Graduate Education, and the I2M and Igniter programs are to mature projects on campus so that they become competitive for the funding needed to form a company, enhance their licensing potential, or fine-tune their research objectives,” explains Andy Richards, director of D2P.