Greater Madison Chamber unveils $500,000 virtual reality campaign to attract employees

A new tech toy — with a $500,000 price tag — is the latest marketing tool to convince people to make their next career move to Madison.

Oculus Go virtual-reality headsets, loaded with a display of iconic Madison scenes, will be available to send to promising job candidates.

Greater Madison Chamber of Commerce president Zach Brandon showed off the gizmos at the chamber’s Icebreaker luncheon Wednesday at the Kohl Center, and dozens of the 770 people who attended the event stayed afterward to try them.