Madison, Wisconsin

Why Madison, Wisconsin is a Model for the Next Great Tech Hubs

In short:

  • Madison, Wisconsin is one of many non-traditional tech hubs that deserves attention from companies who are looking to establish new offices.

  • Software company Zendesk established an outpost there a few years ago, after deciding to prioritize its employee’s existing connections and ties to the city.

  • Zendesk’s success–and the proven potential for companies to both thrive in and grow non-traditional tech cities–should motivate companies to consider cities like Madison.