About Us

Where Wisconsin IDEAS Flourish

University Research Park (URP)  is a neighborhood of ideas, entrepreneurship, and opportunity, positively impacting Wisconsin and beyond.




Building upon the Wisconsin Idea, the URP community fuses the innovative research and technology of the University of Wisconsin-Madison with an energetic spirit of entrepreneurship and commercialization through URP programs such as @1403, Madworks Coworking, and MERLIN Mentors.

Through its facilities, programs, and services, URP provides a path for Wisconsin Ideas to flourish, helping to bring groundbreaking products and services to the world.

Contact Us to learn how URP can help YOUR Wisconsin Idea flourish!


Aaron Olver
Managing Director, University Research Park