Alisa Robertson to succeed Mike Knetter as Wisconsin Foundation and Alumni Association CEO

WFAA chief advancement officer Alisa Robertson

WFAA chief advancement officer Alisa Robertson

The Wisconsin Foundation and Alumni Association (WFAA) announced a succession plan for CEO Mike Knetter, reinforcing its commitment to strengthening the University of Wisconsin-Madison by building pride and affinity and securing and stewarding financial resources to support the university’s mission.

The WFAA Board of Directors has voted to appoint WFAA president and chief advancement officer Alisa Robertson as president and CEO effective January 1, 2025. Robertson is a Madison native and a two-time Badger.

The succession plan was initiated by Knetter and developed by the board of directors, and led by board chair, Paul Shain, over the past several months. Knetter will continue to serve as CEO until January 1, 2025 at which time he will transition to the role of strategic advisor of business development and investments and report to the CEO.

“Alisa has served in a variety of roles over 27 years at both UW-Madison and WFAA, shaping our approach to philanthropy and alumni relations,” Knetter said. “Her leadership and strategic capacity, industry and institutional knowledge, and authentic long-term relationships with UW donors and academic leaders make her an excellent choice to lead WFAA. I look forward to contributing to her success as our next leader.”

Shain said that Robertson’s experience overseeing major initiatives that have delivered significant results to the university made her a clear choice for the role of CEO.

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