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The University of Wisconsin–Madison continues its streak of entrepreneurial excellence as five startups developed at the university received recognition as part of the Wisconsin Governor’s Business Plan Contest, a statewide competition for early-stage tech-based businesses. Five of the final 13 companies participating in the pitch-based...

Why do some people change their mind in an instant, and others not at all, no matter the evidence? One of many questions David McRaney explores in “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion,” the UW Go Big Read selection for...

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