Entrepreneurial Training Program (ETP) – Spring Session Application Deadline

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Entrepreneurial Training Program (ETP) – Spring Session Application Deadline

April 7

Grant Available for Business Planning Training

Does your business have a good plan to help you grow and expand?


Planning to start a business and have relevant experience, adequate financial resources, market potential but need to formulate a plan to tie it all together? Then the Entrepreneurial Training Program (ETP) grant may be right for you!

What is the Entrepreneurial Training Program (ETP)?

ETP is an intensive business planning training program designed to help qualified applicants wanting to start a business or grow an existing business, and who want to write a high-quality business plan suitable for presentation to a bank. This program is a comprehensive combination of courses, business plan development and optional individual counseling, and is available for start-up ventures or business expansion. In this program, you will use the Business Model Canvas to identify your customers and determine their needs. You will analyze that information and incorporate it into a feasible business plan on a timely basis.


Registration, Fees and Dates

The program fee is $1000. The Wisconsin Economic Development Corporation (WEDC) is supporting this program by providing a grant that covers 75% or $750 of the tuition to students that successfully complete the course. To take advantage of the WEDC grant reimbursement, participants are required to submit a business plan with financials at the end of the program. Applicants pay $250 due at registration. An email outlining how to register will be sent to those that are accepted into the program.

Date: Winter Session: January 16 – March 5, 2020  (Thursday’s)
            Application deadline is January 10, 2020. Deadline could close sooner if capacity is reached.

            Spring Session: April 14 – May 7, 2020  (accelerated program Tuesday/Thursday)
           Application deadline is April 7,  2020. Deadline could close sooner if capacity is reached.

Fee: $250.00
Once accepted into the program, you will be provided a link in which to register.

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909. If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.


UW School of Business