05 Jun Winners of the 2025 WI Gov’s Business Plan Contest

Phoenix-Aid, Grand Prize Winner of the 22nd annual Wisconsin Governor’s Business Plan Contest
Phoenix-Aid, an Oshkosh-based firm that has developed a patented nano-composite dressing for chronic wounds such as diabetic foot ulcers, is the grand prize winner of the 22nd annual Wisconsin Governor’s Business Plan Contest.
The 2025 competition began in January with 156 entries in the categories of Advanced Manufacturing, Business Services, Information Technology, and Life Sciences. Through various rounds in the competition, the top 13 business plans, known as the Diligent Baker’s Dozen, were announced in May. These finalists pitched their businesses at the Wisconsin Entrepreneurs’ Conference on June 4.
Since the contest’s inception, 4,813 businesses have applied to compete in the statewide contest.