The Innovation-to-Market course is intended as an entry point for innovators, seekers of a creative solutions, designers of novel approaches to social problems or makers of impactful products at the University of Wisconsin–Madison.
Igniter is driven by interviews with real customers and partners. If you haven’t yet spent time on customer interviews to refine product-market fit for your innovation, you may want to consider attending our Innovation to Market (I2M) program first. During Igniter, teams will answer important questions that help shape the development of a sustainable business model to implement the innovation.