Greater Madison Chamber unveils $500,000 virtual reality campaign to attract employees

Oculus-Go-headset

Greater Madison Chamber unveils $500,000 virtual reality campaign to attract employees

A new tech toy โ€” with a $500,000 price tag โ€” is the latest marketing tool to convince people to make their next career move to Madison.

Oculus Go virtual-reality headsets, loaded with a display of iconic Madison scenes, will be available to send to promising job candidates.

Greater Madison Chamber of Commerce president Zach Brandon showed off the gizmos at the chamberโ€™s Icebreaker luncheon Wednesday at the Kohl Center, and dozens of the 770 people who attended the event stayed afterward to try them.

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