03 Nov Inside Wisconsin: Measuring quality: Why health care can attract business, workers
TOM STILL | Wisconsin State Journal
Every few years someone in state government laments, “We need a better brand for Wisconsin!” Cabinet secretaries scurry about, agency communications directors scratch their heads over possible slogans, and marketing campaigns go largely unfunded.
Here’s an idea: Let’s talk about Wisconsin’s tangible business assets without making it all about tourism and cheese (as much as Badger state loyalists value both).
One such asset is quality health care, a commodity largely taken for granted inside Wisconsin and largely unknown to people and companies who may be thinking of moving or expanding here.