Listen now: 2 UW-Madison business experts discuss the changing startup ecosystem

Listen now: 2 UW-Madison business experts discuss the changing startup ecosystem

Nora Roughen-Schmidt - DREW SHONKA

Nora Roughen-Schmidt – DREW SHONKA

The Innovate 608 podcast is for professionals on the go. It’s about entrepreneurship — the journey, the community and a place to hear about bold new things happening in Madison and Wisconsin.

Hosted by Nora Roughen-Schmidt and produced by StartingBlock, Madison’s local hub for creative startups, the Innovate 608 podcast will tell the stories of incredible Wisconsin innovators. Listeners will hear from startup CEOs about their successes and failures, plus experts in every facet of creating a successful business, from turning an idea into an effective investor pitch to launching and running a thriving operation.

In the 10th episode, two UW-Madison experts in business startups — Andy Richards, director of the University of Wisconsin’s Office of Discovery to Product, and Michelle Somes-Booher, director of the UW-Madison Small Business Development Center — discuss the current ecosystem for entrepreneurs, including how the pandemic has changed how businesses, employees and customers interact.

Watch video