‘Lucky Dog’ Scout and UW School of Veterinary Medicine star in WeatherTech Super Bowl commercial
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‘Lucky Dog’ Scout and UW School of Veterinary Medicine star in WeatherTech Super Bowl commercial

‘Lucky Dog’ Scout and UW School of Veterinary Medicine star in WeatherTech Super Bowl commercial

When clinicians at the University of Wisconsin School of Veterinary Medicine began caring for Scout in July 2019, they had no idea they would soon inspire, and appear in, a Super Bowl commercial.

But they had a canine star on their hands, and a very appreciative client who set in motion the ad’s production. As Super Bowl LIV airs Sunday, Feb. 2 on FOX, Scout will appear alongside members of the school’s faculty and staff who have been part of the 7-year-old golden retriever’s cancer treatment journey.

The new 30-second commercial, titled “Lucky Dog,” will air during the game’s second quarter and was paid for by WeatherTech, manufacturer of automotive accessories and home and pet care products. Scout is a member of the family of WeatherTech founder and CEO David MacNeil.

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