29 Oct Madison #1 in Fundera’s List of Best Untapped Cities for Startups in 2020
The beautiful city of Madison, Wisconsin is number one on our list, due to an excellent balance of startup-friendly factors. Madison boasts a well-educated population, with 57% having a bachelor’s degree or higher. This city also has the highest concentration of millennials compared to any other city in the country, making it a particularly great option for young startup founders and their teams.
A young, well-educated talent pool is coupled here with low office rental prices that are falling year-over-year. The cost of living isn’t outrageously high with a $12.44 living wage cost, and the average median income of $64,101 is just a hair above the nationwide average. At just 73 VC deals over the last three years, Madison may best represent what it means for a city to be untapped. The startup scene here is small, but there is potential for immense growth.