Madison chamber rolling out new business resources this summer

Be Madison graphic

The Greater Madison Chamber of Commerce this summer is rolling out new resources for businesses including marketing materials aimed at supporting talent recruitment.

The chamber announced these plans earlier this month at its 10th annual Icebreaker event, attended by around 850 people including business and community leaders.

In an interview yesterday, Chamber President Zach Brandon said the new resources are related to last year’s announcement of an “umbrella brand” around marketing, talent recruitment and economic development called “Be Madison.”

“A group of entrepreneurs created this hashtag called Be Madison, and the idea was to show Madison to the world through the eyes of the people who live here … and so we’re building on what they started and expanding that,” he said.

Brandon says the website will serve as an online hub for much of what the chamber is rolling out this summer, with a launch date tentatively planned for June. That includes a new service called the Madison Pitch, giving certain companies access to the chamber’s slides and data used to recruit companies and talent to the greater Madison area.

“They can sort of pick and choose what they need for tailor-made promotion, whether that’s you’re recruiting companies or talent, or investors, and then they can download that and have custom-made decks,” he said.

The chamber is also creating a new video that companies seeking talent can embed in their websites, which will offer tracking services “to identify who’s coming to their site, where are they coming from, and how long to they stay” along with more precise engagement metrics.

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