Meet the campus innovators launching successful companies in an unprecedented time

Meet the campus innovators launching successful companies in an unprecedented time

UW–Madison’s Discovery to Product (D2P)

The fall 2019 cohort of D2P’s Igniter program

While economic uncertainty and the changes to daily life caused by the global pandemic have created countless challenges for business owners across many sectors, startup companies founded by UW–Madison innovators have managed to demonstrate resilience.

Since its inception in 2014, UW–Madison’s Discovery to Product (D2P) office has helped launch or grow 56 startup companies led by campus innovators. This number includes 27 existing startups that received assistance over the past fiscal year (July 2019 – June 2020), and 8 new startup companies recently launched during that same period.

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