23 Jun CapTimes Opinion | Gen Z is choosing Madison in surprisingly large numbers
The Madison of past decades was always considered a wonderful place to live if you were attending college or, later, settling down, perhaps marrying and starting a family.
In between, so this generalization went, many twentysomethings would head off to more urban locales — Chicago or huge coastal cities — to establish careers, relish the culture and be surrounded by people like themselves.
Things have changed.
Madison has morphed from being a cool flyover city, you know, the Berkeley of the Midwest, to what it is today — a serious technology hub, with many thousands of good tech jobs and an accompanying uptick in cultural amenities. Then factor in the pandemic, when the allure of dense urban living waned a bit.
And voilà, Wisconsin’s capital city is suddenly — well, suddenly to me anyway — a red-hot place for twentysomethings from all over the country.
Stories and statistics bear that out.
“I moved to (Madison) Wisconsin instead of New York City or San Francisco,” proclaimed a headline on the Insider website last month. “I can afford to live in a big place with my boyfriend and our cats while still enjoying great sports and music.”
The woman name is Alex Akmal. She’s 23, works at Epic, and told the interviewer: “I fell in love with Madison’s friendliness and college town flair.”