Entrepreneurial Training Program (ETP)
ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.

Please read on to understand requirements and to ensure your business’ eligibility for this program.

The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.

Registration Spring 2024
Location: Live Virtual portion & In-Person portion at Grainger Hall (Wisconsin School of Business) UW-Madison*

LIVE VIRTUAL SESSIONS Dates & Times – Thursdays from 5:30 pm – 8:00 pm

• February 22 | Session 1 – Introduction, Business Model Canvas, Value Proposition
• February 29 | Session 2 – Customer Segments & Market Research
• March 7 | Session 3 – Marketing Fundamentals
• March 14 | Session 4 – Business Financials
• March 21 | Session 5 – Business Operations
• IN PERSON SESSION*: 8:00 am – 4:30 pm Friday, April 5, 2024

* Please note that for this course, there are both live-virtual and in-person components; you must be able to attend both components to successfully complete the course.

Fee & course requirements: $249

More information and registration guidelines

Register Here or call 608-262-2451 to register. Registration cut-off date: February 21, 2024