Now Accepting Applications for Winter 2026/Cohort 25

APPLY BY NOV. 7

Why UpStart?
It takes more than a good idea to start a successful business. Issues like accounting, financing and marketing may seem overwhelming and connecting with the right resources can be challenging. WARF’s free UpStart program can help.

UpStart:

• Connects you with area professionals and other aspiring entrepreneurs
• Helps you gain the skills you need to launch your business
• Works with you to establish strategic goals and identify next steps

Eligibility Requirements

• Applicants should reside in or near Madison, WI and surrounding communities
• Business ideas should be considered a legal business in Wisconsin
• Applicants should be supportive of an inclusive learning environment

Winter 2026 Class Information:
Classes are Tues. evenings 6 – 8:30 p.m.
January 20 through March 10
In-person class at Discovery Building
330 N. Orchard St. Madison, WI