Igniter is an intensive program for UW–Madison innovators committed to bringing a technology, device, app, consumer product or social impact solution to market. Igniter will take you on a deep dive through the Business Model Canvas, where you’ll develop and test hypotheses related to desirability, feasibility, and viability as you work to reduce risk and create a roadmap to impact for your idea, discovery or invention. You’ll learn through group sessions plus individualized coaching and can apply for up to $5,000 to test business model assumptions.