25 Aug Visual effects executive calls for guardrails on AI
A visual effects executive says “there needs to be guardrails” on AI as the technology becomes increasingly skilled at producing high-quality images and animation.
Scott Ross, who co-founded the Academy Award-winning studio Digital Domain Inc., discussed this topic during last week’s Forward Fest in Madison. Ross led Lucasfilm’s Industrial Light and Magic in the 1980s and later launched Digital Domain, Inc. in 1993 alongside film director James Cameron.
“For certain artists, these tools will be a boon and beneficial, and for other artists, they will not,” Ross said. “And it also depends upon how ethical the people that are building large language models are, and whether they’re scraping the internet or whether they’re licensing things … but it’s the wild, wild west now.”
Referencing the history of the internet as a comparison, he argued “guardrails are not the most important thing for people in power and people that run companies. The most important thing is profit.”