ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.

The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.

For ETP, we take the basics you learn in Biz Smart Sprint – understanding the Business Model Canvas, determining your business’ value proposition, identification of key customers and market, marketing strategy, legal & operational considerations, and financial basics – and elevate the curriculum to help you move forward on your plan.

Registration:
Location: Live Virtual Portion & In-Person portion at Grainger Hall, UW-Madison

Fee:
(also see requirements for additional information): $99; the $250 reduced cost of this course is being supported in part for the Fall 2021 semester by our generous sponsors – Porter & Sack CPAs, S.C., Summit Credit Union, and Neider & Boucher, S.C.. In addition, the Wisconsin Economic Development Corporation (WEDC) provides significant financial support to the ETP program. See requirements section below for additional information.

Please note that for this course, there are both live-virtual and an anticipated in-person component.

Dates:
Feb. 10 – Mar. 18

Program Schedule (see “Program Structure” section for details):

• LIVE VIRTUAL – Thursday, February 10, 2022 from 5:30 pm – 8:00 pm CST Course introduction and understanding the Business Model Canvas
• LIVE VIRTUAL – Thursday, February 17, 2022 from 5:30 pm – 8:00 pm CST Business value proposition, identification of key customers and market in order to determine product/market fit
• LIVE VIRTUAL – Thursday, February 24, 2022 from 5:30 pm – 8:00 pm CST Marketing Strategy
• LIVE VIRTUAL – Thursday, March 3, 2022 from 5:30 pm – 8:00 pm CST Legal and Operational Considerations (entity selection, HR Laws/policies, insurance/liability, etc.)
• LIVE VIRTUAL – Thursday, March 10, 2022 from 5:30 pm – 8:00 pm CST Financial basics (key terms, pricing, managing cash flow, sources of financing)
• IN PERSON – Full-day session Friday, March 18, 2022 (anticipated to be in person at Grainger Hall*) from 8:00 am – 4:30 pm

REGISTER ONLINE HERE or call 608-262-3909 to register.

Requirements and Cost
Participating in ETP means receiving a wealth of resources and support to help you develop your business-plan workbook. Because this $1000 program is made affordable to you through partial support from the Wisconsin Economic Development Corporation (WEDC) and our generous sponsors – Porter & Sack CPAs, S.C., Summit Credit Union, and Neider & Boucher, S.C. – successful course completion requires:

• Attend at least 4/5 live-virtual sessions
• Attend at least 75% of the full-day session
• Successfully complete your business plan workbook

More information, registration, and program schedule