Explore how leading organizations are embedding AI and IoT into their products to deliver smarter service models, drive new revenue streams, and create compelling customer experiences.

Connected products aren’t just a trend, they’re shaping the future of entire industries. This session helps product and business leaders see where new opportunities are emerging and how to get started with practical, scalable steps. Through expert perspectives and real-world experience, you’ll learn what it takes to succeed—from early design decisions to delivering long-term business impact. Participants will leave with both inspiration and actionable ideas to guide their next steps in smart product development.

This event is designed for product managers, engineers, and innovation leaders who are building or envisioning connected products, as well as business development teams shaping future strategies. It also offers valuable insights for operations, marketing, and sales professionals looking to support and communicate the value of intelligent products.

The morning session of this event will be led by UWEBC Marketing Practice Director Tom Hershberger and features incredible speakers from i3 and Komatsu. We’re also excited to welcome panelists Scott Laurila, CMO at Greenheck, Nikki Falk, Product Manager for IoT and Telematics at HED, and Reggie Smith, AI Project Manager at Northcentral Technical College.

Northcentral Technical College, room E102
1000 W Campus Drive, Wausau, WI 54401

UWEBC members can use the discount code WIOTQ3 when registering for a $10 discount!

Register